RSS Insurance Blog - Westminster Colorado Insurance Agency

Aaron Hoffman

Insurance Advisor, CEO & Owner

Aaron jumped into the insurance industry after graduating from Colorado State University and has been with RSS ever since. He is licensed in 16 states in property, casualty, health, life and surplus lines. He loves learning about new people and new businesses and has made it his passion to help our customers make sure they are properly protecting what’s most important to them. Aaron enjoys woodworking, camping, hiking, motorcycles, traveling, reading and spending time with his family.

Sara Hoffman

CFO & Owner

Sara joined the insurance industry after graduating from Colorado State University with a degree in Business Marketing. She’s been married to her husband and best friend, Aaron, since 1995, and keeps busy assisting him in managing their agency, telling its story, and managing the accounting department. Sara also enjoys visiting and spending time with her adult children, date nights with Aaron, cooking, reading, traveling, exercising, hiking, camping, and entertaining at her home in Broomfield.

Ernie Schaefer

Insurance Advisor

Ernie purchased RSS in 1995 from the original owner Ron Richards and strengthened and continued to build our agency through our key values of experience, integrity and honesty. In January 2015, Ernie transferred ownership of the business to his daughter and son-in-law so he could spend more time doing what he loves most- traveling with his wife of 48 years, Terry. Ernie has lived in Colorado since 1985, and has a degree in business from Black Hills State University. He loves restoring antique furniture when not traveling, advising at RSS, and spending time with his five grandchildren.

Nikki Aragon

Director of Operations

Nikki Aragon joined our team in 2022 as our Director of Operations. While Nikki has lived in Colorado for 26 years, she grew up in Waterloo, Iowa, and then attended the University of Arizona where she obtained her degree in business.

She and her husband Dan have five adult kids together, one dog, two cats and six chickens. Nikki’s hobbies include traveling, camping, hiking, and 4-wheelin’! She’s a proud fan of the Denver Nuggets, Denver Broncos, and the Iowa Hawkeyes. She says that learning is one of her greatest passions, and she especially enjoys learning about history, people and places, the bible, finances, and technology. She is also devoted to helping the most vulnerable in our world, especially children and animals.

Kaitlin Barth

Employee Benefits Account Manager

Kaitlin joined our team February 2022 as our newest Employee Benefits account manager. She brings with her eight years of experience in the Employee Benefits, HR and Benefits Administration field (along with a very fun and sweet personality).

While Kaitlin just moved to Lakewood with her new husband, Shawn, two stepsons, Mieka and Xandor, and two dogs, Busta and Charlie, she grew up in Highlands Ranch and is a Colorado native. She is a fan of Colorado sports (especially the Denver Broncos), going for bike rides, putting together puzzles, walking, reading, cooking new meals, and playing cards with her family.

Kaitlin is passionate about taking care of people and believes in treating others the way you would want to be treated. She follows the belief of striving to leave people better than when you found them and leaving a good impression on others. The most important things to Kaitlin are God, her family, her career, and her friends. She also believes in working hard and playing hard, as life is not promised and it’s important to take advantage of opportunities as they come.

Greg Beehler

Insurance Advisor

Greg is a true Coloradan having been born and raised in Arvada, Colorado. Greg graduated from the University of Colorado in 1993 with a degree in engineering. Greg continues to live in Arvada where he is raising his two sons, Ethan and Adam. Greg loves being involved with the sports in which his boys participate and is an active golfer and tennis player himself. Greg feels strongly about caring for his family and his customers. He says, “My honor and integrity are very important to me. It’s not only my goal to find the best price and coverage for my customers, but to help them understand what they are purchasing and why it’s important.”

Katy Beehler

Insurance Advisor

Katy is a Colorado native who became an agent at RSS in early 2012. She graduated from Covenant Bible College and earned a certificate in Biblical Studies. She proudly holds a license in Property, Casualty, Life and Health insurance. She has two young children named Zach and Kyleigh and loves spending all of her extra time with them. Katy loves playing board games with friends and family. She is also passionate about learning new things and has a passion for being outside and enjoying the Colorado mountains.

Jessica Beuten

Personal Customer Service/Account Manager

Jessica joined RSS as a customer service support team member July of 2017 and became licensed in Property/Casualty insurance shortly thereafter. She comes from a large family (she’s one of seven kids) and is a Colorado native. She can read and speak sign language, as both of her parents are deaf. Jessica has been married for two years to her husband, Darian, who works in construction. Jessica took classes for a year in Business Administration and enjoys traveling, hiking, baking, knitting, and trying new foods. She loves watching “The Office” and “Parks and Recreation,” and of course the Broncos games with her dad. Jessica says the most important things to her are her faith, spending time with her husband and family, and being active in her church. We are very excited to have her as part of our team and we hope you get a chance to meet her!

Dena Brown

Commercial Customer Service/Account Manager

January marked Dena’s 28th year with RSS! She is a licensed Property and Casualty CSR for our business clients. She has been married to her husband Charlie for 31 years and they have one daughter, Brittany, who is a Social Studies teacher in Jefferson County. Dena is also a dog lover, with two of her own named Snickers and Harley. Dena loves the Denver Broncos and Colorado Rockies, and enjoys bowling, long walks and time with her family. Dena says that RSS is like her second home and family, and her goal is to retire from RSS Insurance Services.

Stephanie Gonzales

Insurance Advisor

Stephanie is a fourth generation Coloradan who joined our staff in June of 2014. She is a licensed Property, Casualty, and Life agent and loves getting to know her customers! She is passionate about animals and has three adopted dogs and two cats. In her spare time Stephanie enjoys cooking, baking, and grilling…most nights of the week you can find her cooking something tasty in her kitchen! Above all, Stephanie says she enjoys spending quality time with her family and friends.

Colleen Judge

Insurance Advisor

Colleen joined the RSS team in March of 2019 after moving to Colorado from her home state of Illinois. Colleen came to RSS with two years of experience in the insurance industry under her belt. Colleen has a degree in Broadcast Communication with a minor in Marketing from Western Illinois University. In her spare time Colleen enjoys being outdoors, reading, playing card games and watching movies. Colleen is an avid St. Louis Cardinals and Chicago Bears fan (sorry Colorado sports fans) and is passionate about the environment, forming meaningful relationships and of course, dogs! When asked what is important to her Colleen said, "Faith, family, friendship and always doing the right thing, even if it's difficult."

Rena Kennedy

Employee Benefits Customer Service/Account Manager

RSS welcomed Rena and her wealth of health insurance industry knowledge to our agency in June of 2016. Rena has worked in the health benefits industry for over 14 years and is licensed not only health and life, but also in property and casualty insurance as well. She is a Colorado native, grew up in Denver and has a 12-year old daughter named Shelby. Rena loves the outdoors and staying active. She enjoys hunting, fishing, camping, backpacking, snowboarding, biking, working out, swimming and boating. She loves spending her time with family and also enjoys watching sports. She says she is passionate about everything she sets her mind to and loves to try and experience new things, and always gives it her all.

Darin Kraft

Construction Industry Ambassador

Darin joined the RSS team in October of 2019 as an Insurance Advisor. Darin is a Colorado native and grew up in Arvada. He has been married to his wife, Jill, for 20-years. Together they have four children, Jesse, Jasmine, Ashley and Trevor. When out of the office, Darin enjoys fly fishing, watching the Broncos and spending time with his family. Darin came to RSS with a plethora of experience, specifically within the construction industry. Prior to coming to RSS, he worked as a Risk Management Specialist with 2-10 H.B.W. Darin’s wealth of knowledge and background easily translate over to the insurance industry as his past work experience required him to obtain his Property and Casualty insurance license. Darin is passionate about helping individuals and businesses in our community excel. It is this passion that brought him to RSS.

Kelsey Lee

Office Administrator

Kelsey is originally from Cedar Rapids, Iowa, but she has been in the Denver Metro area for 16 years now. She went to middle school at St. Louis Catholic school in Louisville and attended high school at Holy Family in Broomfield. After high school, Kelsey attended Metropolitan State University of Denver where she completed her Bachelor’s degree in Biology and minor in Environmental Science. Kelsey is married to her husband, Cannan, and together they have a German shepherd named Zeus and a tabby cat named Darwin. Both Kelsey and her husband come from large families. She has four siblings and he has four siblings. They are both very close to their families and are very lucky they are able to see them often. In her spare time, Kelsey loves baseball and the Rockies. She goes to opening day every year as well as about 25 games a season. Kelsey and her husband hike a lot, and they like to hike 14ers. Kelsey says she “enjoys anything that is involved with being in the mountains.” She also enjoys reading, visiting wineries and playing board games with her husband. Kelsey is passionate about new experiences. Anytime she can travel and see new things, she jumps at the opportunity. In fact, Kelsey was able to go to Thailand after college for two months and volunteer with elephants and backpack around Thailand (UM, COOL!). When asked what is important to her, Kelsey said, “Making the best of every moment that I can. I truly value my time with family,

Jenna Mahannah

Community Relations Manager

Jenna joined the RSS team February 2018 as Community Relations Manager. Jenna has a super friendly personality and loves helping others and meeting people. She truly enjoys new experiences and new challenges. She recently moved to Colorado from Illinois with her fiancé, Jim. She attended Eastern Illinois University and graduated with a bachelor’s degree in Communication Studies. Jenna enjoys hiking, skiing, traveling, and being outdoors. She says, “My family and friends mean everything to me and I wouldn’t be where I am without them.”

Dani Massingill

Personal Lines Account Manager

Dani joined the RSS team in May of 2019 as a Personal Lines Account Manager. Dani is a mom to two beautiful daughters, Sydney and Tilly Jean and is a competitive power-lifter. When Dani isn't running her two kiddos around or power-lifting, she enjoys teaching horseback riding to people with special needs, spending time with her boyfriend, Justin, coaching softball and ANYTHING outdoors. Dani is passionate about working with today's youth and hopes to start more programs or after-school activities that encourage kids to get involved in power-lifting or fitness. When asked about what is most important to her Dani said, "My family, my faith and doing all I can while on this earth to help others, build friendships and leave a positive impact in any way possible."

Angela Mattei

Employee Benefits Advisor

RSS welcomed Angela to our insurance team in June of 2015. She has been working in the health insurance industry for over 22 years and holds a health and life insurance license. She loves meeting new people and prides herself on the relationships she builds with her clients. Angela lives in Thornton with her husband and best friend René. She has one beautiful daughter named Jennaé and a four-legged child named Preston. Angela is a huge Broncos fan and loves spending time with her family, being crafty and creative with her daughter, decorating and spending lots of time outdoors in our beautiful state. She says her goal is to continue to grow and prosper as a businesswoman and educate her clients in every way possible in this ever-changing world of healthcare reform, but to also enjoy and cherish each moment in life with her family.

Michelle McDonald

Insurance Advisor

Michelle joined the RSS team in May of 2016 as our in-house health insurance specialist and advisor for Group and Medicare plans. She has 22 years of experience in the health insurance industry. Michelle is a Colorado native and grew up in Westminster near Standley Lake. She still currently resides in Westminster where she is raising her son, Gavin with her husband, Rex. When not assisting and advising clients about the ever-changing health insurance system, she loves spending time with her family and friends and enjoys cooking/baking, yard work, photography, and walking her family’s dog “Goose.” And of course, she’s a BRONCOS fan!! When asked what’s most important to her she says, “God, family and friends.” Michelle really cares about people and wants to make a difference in their lives.

Evie O’Brien

Office Administrator

Evie joined our team in March 2022 as our agency Office Administrator. She’s a Colorado native living in Lakewood, and has seven siblings, including a twin sister. She’s worked in the insurance industry for five years and has a certificate in Basic American Sign Language. Evie loves reading, bowling, fishing, and camping. She’s a fan of country music and enjoys spending her free time with friends and family. She also likes to cook and bake and LOVES coffee!

Stephanie Moehlenpah

Genisi Pennie

Employee Benefits Advisor

Genisi joined the RSS team in June of 2020 as an Employee Benefits Advisor. Genisi grew up in both Thornton and Northglenn, Colorado. She is a 5th generation native of our great state! Genisi graduated from Northglenn High school and has attended both Regis and Metro University. She currently attends Metro University, working on finishing her Bachelor and Masters degree. Genisi is currently studying accounting to round out her understanding of business. Genisi is happily married to an amazing man, Dave. She has one 22 year old son, Justin, who is a very talented artist. She has a 30lb Maine coon cat named Filo, and 2 dogs, Hagar and Dakota. Also, her dad Dale is her best friend. Genisi says she “has so many interests she can’t keep up with them all,” so she dabbles in a bit of everything. She sings in a classic rock band that hardly ever has gigs…they just like to play together. 😉 She also loves going to the movies, reading, watching TV, kayaking, going to sporting events when she can and walking with her dad. Genisi loves to try new things. She just recently left the country for the first time, and on top of everything else she is currently pursuing, she is beginning to look into backpacking and she has also started taking golf lessons! Genisi’s community oriented mindset perfectly aligns with the overall mindset of our team. In the additional spare time that she has (how does she even have any?!) she enjoys helping others. She says, “I want to help where I can. I want to offer time, expertise, experience, or whatever else is needed. I enjoy volunteering, taking food to friends in hard times, and explaining complex things that I happen to understand, in a simple, easy to grasp manner. I love to make someone feel comfortable with something that previously made them nervous or apprehensive.” When asked what was important to her Genisi said, “My family, ethics and spirituality, equality and acceptance of each other, relationships with good people, and continued growth in my own life.”

Jenny Reaney

Commercial Certificate Manager

Jenny joined the RSS team in May of 2019. She is a Colorado native and grew up in Wheat Ridge. Jenny comes from a small family and loves spending time with her parents and grandma. Jenny loves to learn new things, especially when it comes to DIY projects around her house. She knows how to install flooring, put up drywall, fix the plumbing and remodel bathrooms. When Jenny's not working on a project around her house, she enjoys spending time in the mountains or outside with her pup, Anna. When asked about what she is passionate about Jenny said, "I am passionate about being the best version of myself everyday and helping people. I enjoy making someone smile and being that rainbow in their cloudy day."

Elizabeth Stark

Personal Lines Account Manager

Elizabeth joined the RSS team in November 2021. Elizabeth grew up in Wichita, Kansas and studied at Kansas State University where she graduated with a bachelor’s degree in Psychology. Elizabeth moved to Colorado in 2017 with her partner, Kenneth. They married in 2019 and have two pets together, Ava and Samson. Kenneth has a bachelor’s in technical theater and enjoys a fruitful career as a set carpenter at the Arvada Center of the Performing Arts. When asked about her interests Elizabeth said, “I am a huge nerd! My husband and I met in debate class in high school, and we bonded over Pokémon games after band practice. These days I enjoy spending my time working on crochet projects, watching Star Trek, and playing PC games online with friends. We also enjoy hiking and camping trips during the summer months.” While Elizabeth cheers for mostly for Kansas based sports teams, she does support the Colorado Rockies as her MLB team. Elizabeth believes it is important that she’s continuously improving herself for the betterment of her family, community, and society as a whole. She believes it’s important to be the examples of change we want to see. Elizabeth says to our clients, “I’m very excited to join the RSS team! We are going to work together to provide great service to you and our community.”

Blaine Swanson

Insurance Advisor

Blaine joined the RSS team in July of 2020. Blaine has 11 years of experience within the insurance industry. He is a Colorado native and grew up in the Westminster/Thornton area. We went to Jefferson academy for high school and then went on to attend Colorado State and obtain a degree in finance. Blaine met his wife in high school and they now have two kids, Breck who is three year old and Tess who is 6-months old. They also have a golden retriever named Peyton. In Blaine's spare time he enjoys all things sports as well as spending time with his family. Blaine loves to stay active and is an avid golfer. When asked what was important to him Blaine said, "My family and my church as well as humility and accountability in all facets of life."

Jen Teeuwen

Commercial Lines Account Manager

Jen began her career at our agency April of 2022 as a Commercial Lines Account Manager. She has 15 years of insurance industry experience, with the latest nine years as a CL Account Manager/Operations Manager at an agency in south Denver. While she grew up in Dallas, Texas, she’s called Colorado home for over 15 years. Jen is happily married, a has three adult sons named Anthony, Travis, and Jack, and has a dog named Roux. Jen enjoys working in the yard, hiking, road trips, traveling, visiting with loved ones, and weather warm enough to enjoy her sunroom. She also enjoys volunteering in the community, and she does her best to make the most of her life by enjoying the little things.

Kristen Wenger

Commercial Account Manager

Kristen joined the RSS team in February of 2020. Kristen has several years of experience within the insurance industry. She will be focused on assisting our agents in quoting new business accounts and obtaining the best possible customized insurance programs for our incoming business clients. Kristen’s role is new to RSS and will allow our current account managers more time to care for our current clients and review their ongoing insurance needs. At RSS we always strive to provide the best experience for our customers, and Kristen’s role will help do just that. Kristen grew up in the bay area of California where she went to school at St. Mary’s in Moraga, California. She and her husband have lived in the Metro Denver for a while now and absolutely love the great state of Colorado. Kristen loves dogs and enjoys traveling, exploring new places, camping and bike riding in her spare time. When asked what was important to her Kristen said, “work ethic and personal integrity.”

Logan Pratt

Personal Lines Account Manager

Logan Pratt joined our team in May 2022 as a Personal Lines Account Manager. Logan grew up in small town Missouri and moved to Colorado with her boyfriend in 2021. Logan has a six-year-old daughter named Brynnin, and her boyfriend Aaron has an 11-year-old son named Mason. They share an apartment together in Thornton and she says together they are one blended and happy family! Logan enjoys spending time with family and friends, visiting her hometown in Missouri, and taking drives in the mountains to explore our beautiful state! She says her family is number one, she loves being a mom and believes in living your life to the fullest and never settling.

Brian Stevens

Commercial Account Manager

Brian joined our team in May of 2022 as a Small Commercial Department Account Manager. While he grew up in Madison, Wisconsin, he’s been a Colorado resident for 16 years, and now lives in Arvada with his wife, three children, and his dog Indiana Jones (a rat terrier mix).

Brian has a bachelor’s degree in History from the University of Wisconsin and a master’s degree in Special Education from the University of Arizona. He also earned his CIC in 2020! Brian says he loves challenges and was a middle school teacher for 14 years before starting his insurance career and has also been a volleyball and basketball coach for 20 years.

He loves all things outdoors, and is a marathoner, ultramarathoner, a recovering fly-fishing guide, and a gardener. Training for long races has made him an audiobook listener, and he loves to read a variety of literature. He’s a fan of the Wisconsin Badgers, Colorado pro teams (especially the Rapids), and the Green Bay Packers.

Lastly Brian says that integrity, kindness, and a sense of accomplishment from hard work are very important to him.

Lisa Rayburn

Employee Benefits Account Manager

Lisa Rayburn joined our team May of 2022 as an Employee Benefits Account Manager. Lisa has over twenty-five years of experience in the Employee Benefits space! She is a Colorado native, growing up in Lakewood, but calls Arvada home now with her husband Nick. She loves spending time with her family, especially with her granddaughter Adley. Lisa enjoys camping, tennis, wandering antique stores, flea markets and estate sales, and is a fan of the Denver Broncos and Colorado Avs. She says she’s passionate about her work and creating great experiences for people which in turn creates great relationships. It’s a win-win for everyone.

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Aaron Hoffman

Insurance Advisor, CEO & Owner

Sara Hoffman

CFO & Owner

Ernie Schaefer

Insurance Advisor

Nikki Aragon

Director of Operations

Kaitlin Barth

Employee Benefits Account Manager

Greg Beehler

Insurance Advisor

Katy Beehler

Insurance Advisor

Jessica Beuten

Personal Customer Service/Account Manager

Dena Brown

Commercial Customer Service/Account Manager

Stephanie Gonzales

Insurance Advisor

Destiny Horton

Account Manager

Colleen Judge

Insurance Advisor

Julia Keith

Office Administrator

Rena Kennedy

Employee Benefits Customer Service/Account Manager

Darin Kraft

Construction Industry Ambassador

Kelsey Lee

Office Administrator

Jenna Mahannah

Community Relations Manager

Dani Massingill

Personal Lines Account Manager

Angela Mattei

Employee Benefits Advisor

Cindy McCain

Employee Benefits Account Manager

Michelle McDonald

Insurance Advisor

Evie O’Brien

Office Administrator

Stephanie Moehlenpah

Genisi Pennie

Employee Benefits Advisor

Jenny Reaney

Commercial Certificate Manager

Elizabeth Stark

Personal Lines Account Manager

Blaine Swanson

Insurance Advisor

Jen Teeuwen

Commercial Lines Account Manager

Kristen Wenger

Commercial Account Manager

Logan Pratt

Personal Lines Account Manager

Brian Stevens

Commercial Account Manager

Lisa Rayburn

Employee Benefits Account Manager

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