Over the past year our team at RSS has had the pleasure of getting to know the RiNo Sign Works team. We know from firsthand experience that they are truly incredible at what they do…which is pretty much anything when it comes to signage. They aren’t afraid to take on a bold project, and this is evident in their amazing masterpieces. See for yourself ↓


The RiNo Sign Works team is committed to providing businesses all over Colorado with innovative signage that is guaranteed to make any business stand out. From the design phase all the way to sign installation their crew has got you covered.

In recognition of Get to Know Your Customers Day, we interviewed RiNo Sign Works partner, Willis Wood, to learn a little bit more about him and his team. Check it out below: 

What is your favorite part about working in the signage industry?

“Getting to work with so many different companies and people in Denver. It’s very satisfying to work with a new client and to exceed their expectations when they see their new signage, that feeling never gets old.”

What do you think the key to owning a successful business is?

“Take care of your employees, treat them like family. Also, to create a product/service that is unique/original enough to make you stand out from your competition. And then do it better than everyone else.”

What is the craziest sign you’ve ever designed?

“I think Chow Morso was one of the craziest signs we have designed. It has multiple layers and is also backlit giving it both a bold appearance during the day and a bright eye catching look at night.”

What do enjoy doing in your free time?  

“I personally love to spend time with my dog Jackson or doing automobile related activities like vintage car racing.”


RiNo Sign Works is a perfect example of why we love our clients at RSS. Our team is beyond grateful that we get to work with such kind and interesting people everyday. To keep up with Willis, his team and their incredible creations, be sure to follow them on social media or visit their website http://www.rinosignworks.com/.

For more information on the specialty insurance coverage RSS offers the sign manufacturing and installation industry visit our specialty markets page.

….And if you’d like to keep up with the adorable Jackson be sure to follow him on instagram: @dood.its.action.jackson.